What Are You, Actually?

Five and a half months into her role as CEO of Christianity Today, Nicole Martin sat down with her leaders. 

“What do we do? And what would happen to the world if we didn't do it? What we realized in that moment is that we were doing five different things…And that was causing a ton of stress…

We were trying to do everything. We recognized, ‘Hey, guess what? We can only do one thing. And if we could only do one thing, what would that one thing be? And how would that one thing set us apart from everyone else?’”

I hear a similar need from lots of CEOs: